About Insta360 company
Insta360’s first product was a smartphone app for live streaming, but that quickly expanded the firm’s product portfolio by developing an accessory to turn a smartphone into a 360-degree camera.
Insta360 was founded in 2015 to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfil their needs. Insta360 later began to recognise the benefits of 360 video go far beyond standard 360 video, and began pioneering a new type of action camera, a 360 action camera that uses 360 video as a tool to create traditional flat framed content. This was with the first in the ONE series, Insta360 ONE.
Since then, Insta360 has also opened offices in Los Angeles, Tokyo, and Berlin and it hosts 500 employees globally.
In 2020, Insta 360 entered a strategic partnership with Leica to help produce the ONE R 1-Inch Edition. Since then, ONE R has been recognised as one of TIME magazine’s best inventions of 2020. A recent milestone for the company was Apple hosting Insta360 cameras in stores in over 100 countries.
In 2018, NASA used Insta 360 Pro and Pro 2 to live stream the landing of the InSight Mars Lander from mission control, winning an Emmy for the project. In 2021, NASA again used Insta 360 Pro 2 to live stream from mission control when the Perseverance rover landed on Mars.
In 2023, Insta360 won the prestigious YouTube Streamy Award for Brand Engagement. The award revolves around Insta360’s viral campaign “No Drone? No Problem!” (#NoDroneNoProblem). Leading the charge with Insta360 X3, the 360 action camera pairs with the Invisible Selfie Stick to provide stunning drone-like shots without the need for an actual drone.